ABOUT US

TRIBAL ROOTS is an urban street wear brand which designs' reflect & promote Aotearoa Arts & Culture

TRIBAL is significant for all, it breathes a sense of belonging, family and culture

ROOTS is what connects us all together, the land and country we call home

TRIBAL ROOTS mission is to bring ALL PEOPLE TOGETHER GLOBALLY AS ONE...

IN THE BEGINNING...

TRIBAL ROOTS began with Peter Taurerewa, aka BIGGS, Managing Director of Event Management Group (EMG). EMG launched the "Tribal Roots Concert" in May 2009 which featured top Kiwi acts.

As part of the event merchandise, two t-shirts were sold, Tribal Roots & TinoRastaTiratanga. Both t-shirts proved to be a hit and sold successfully. From the concert, the TRIBAL ROOTS 'brand' was born and a range of designs reflecting Aotearoa Arts and Culture followed.

TRIBAL ROOTS is about supporting all things POSITIVE about Aotearoa, our Culture, our Arts, our Music, our People, our Land...

OUR THANKS...

The popularity of TRIBAL ROOTS grew rapidly due to launching the brand at the height of the Reggae explosion occuring across Aotearoa at the time. In a very short time, TRIBAL ROOTS has become a well known & recognised urban street wear brand Nationally & Globally, thanks to social networking sites, Kiwis traveling overseas, ex-pat Kiwis living overseas & tourist alike who wear TRIBAL ROOTS.